Waterglass acquires Pxl

We are very excited to announce the acquisition of Pxl (pxl.to), a leading short link, QR code and Microsite builder for marketers, based in Great Britain (UK).

Pixel, established in 2022, currently serves over 5,000 users and has processed more than 30M visits through short links, QR code scans, and Microsite interactions to date.

Our goal with Pixel is to accelerate its product velocity further, invest in expanding its customer base, and continue building a product that users love, which is rated 4.8 stars on average on Capterra and Product Hunt.

This marks the first acquisition in 2024 and will set a precedent for the portfolio as we strive for synergies across our current and upcoming acquisitions.

The transaction was financed through personal funds.